The James Bond franchise is a clear example of film objectifying females and forcing the audience to view females via the male gaze. The scene within "Die Another Day" when James Bond meets the character Jinx demonstrates my previous statements through certain specific conventions and cinematic techniques.
The first glimpse that the audience is given of the appearance of the Jinx character is when she is emerging from the sea after swimming. In post production, the scene has been edited so it flows from a full wide screen image to a vignette shot that suggests the audience and James Bond are united in the viewing through his binoculars and therefore leads them to take on the male viewing perspective. The framing of the shot forces the audience to adopt the male gaze and doesn't allow them to look at anything else, causing them to only be able to admire and idolise the character.
This is further strengthened through the cinematic technique of slow motion which is applied to this shot. Due to the slow pace of the shot, the audience, who are still viewing from a male perspective, are given plenty of time to marvel at the physique and physical appearance of the character before she even utters a word. This leads to Jinx being an objectified female and is therefore judged on just her looks rather than anything to do with her personality.
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